Trends In Cause Related Marketing aka How Brands Can Reach Millennials and other Conscientious Consumers
Charitable Checkout, Good Scout Group, Boloco, Musicians On Call and CSRwire explore how businesses can profitably harness the power of giving back
Millennials form the most socially conscious generation since the Baby Boomers and they will eclipse Boomers in spending by 2017. That’s why businesses are increasingly interested in finding creative and business-generating ways to reach the growing ranks of ‘conscientious consumers’; those who opt to do business with companies that give back in some way.
On March 26, 2014 at 2 p.m. EST, a panel of cause marketing experts will convene for an interactive webinar to explore trends in cause related marketing. Available to the public at no cost, the discussion will address the ways that businesses can align with worthy nonprofits to connect with conscientious consumers in a meaningful and profitable way.
The panelists will include Jay Ziskrout, Founder & CEO of “rewarded giving” cause marketing service Charitable Checkout; Philips McCarty, CEO of cause marketing & pro-social consultancy Good Scout Group; Allison Doyle, Director of Marketing & Strategic Projects for globally-inspired burrito purveyor Boloco; Michael Solomon, Founder of nonprofit Musicians On Call; and Joe Sibilia, CEO of digital media channel CSRwire.
The interactive webinar, hosted in partnership with Spreecast, will consist of brief panelist presentations and attendee questions. Anyone wishing to watch or participate can attend the event via: http://bit.ly/CauseTrendsConf.
“We believe that the bottom line of virtually any business can be improved by incorporating cause marketing initiatives into the prevailing marketing mix,” said Charitable Checkout’s Jay Ziskrout. “I’m excited to team up with these leaders to discuss how to craft sustainable and ongoing efforts that do good in the community while benefiting business over the long term.” The one hour webcast will begin with introductions from each of the expert panelists, which will be followed by a collaborative discussion.
Topics to be covered include motivating the public to become involved in cause marketing efforts, how businesses can effectively work with nonprofits, balancing budgets with CSR initiatives and more. Following this discussion, attendees will have the opportunity to ask questions and provide input.
"Consumers are savvy, smart, and have set the bar high with expectations from brands and nonprofits,” says McCarty. "When it comes to engaging consumers in pro-social initiatives, authenticity is the most critical factor, and they will accept nothing but effectiveness when engaging with these brands."
Business professionals, nonprofits and others interested in learning more about how to effectively reach conscientious consumers can participate in the interactive webinar by going to http://bit.ly/CauseTrendsConf at 2 p.m. EST on March 26th, 2014.
The event hashtags are #CauseConf and #CauseMarketing.
About Charitable Checkout
Charitable Checkout’s ‘Rewarded Giving’ cause marketing platform enables companies of any size to launch highly social branded charitable giving programs that are both good for the world, and good for business. www.charitablecheckout.com
About Good Scout
Group Good Scout is a social good consultancy that helps brands take smart, impactful and sustainable leaps in simultaneously achieving two interconnected goals: building strong brands and building a better world. www.goodscoutgroup.com
The Boston-based family of 22 restaurants and 400 team members serves globally inspired burritos, bowls, smoothies and shakes in locations throughout New England. Boloco’s mission is to positively impact the lives and futures of its people through bold and inspired food and practices. www.boloco.com
About Musicians On Call
It’s no secret that music can help you feel better. That’s why Musicians On Call brings live and recorded music to the bedsides of patients in healthcare facilities. www.musiciansoncall.org
CSRwire is a digital media platform for the latest corporate social responsibility and sustainability news, views and research. www.csrwire.com
CSpreecast connects people through video conversation. People can use Spreecast to watch live conversations from major media outlets, discuss current events, explore common interests, meet celebrities or learn something new. www.spreecast.com
Today, the IKEA Foundation released its 2013 Annual Review, reporting $139 million (101 million euros) in grants to help children and families living in the world’s poorest communities. In 2013, the IKEA Foundation was ranked as one of the highest-giving foundations in the world.
The IKEA Foundation has increased its donations by 21% since 2012 and expanded its reach to 35 countries—helping millions of children in over a third of the world’s poorest countries. The Foundation’s donations are funded from IKEA’s profits; last year’s (FY13) donation represents more than 3% of the iconic furniture chain’s profits.
“Last year was a remarkable journey for us at the IKEA Foundation,” said Per Heggenes, Chief Executive Officer of the IKEA Foundation. “By giving more than ever, we were able to develop innovative new partnerships, helping ensure we can reach 100 million children and their families by 2015.”
The IKEA Foundation, which works with a total of 31 nonprofit organizations, is the largest global corporate donor to UNICEF, the United Nations Refugee Agency (UNHCR), Save the Children, Clinton Health Access Initiative (CHAI) and KickStart International, to name but a few.
“We are grateful for our strong partnership with the IKEA Foundation, UNICEF’s largest corporate partner, as we work together to give millions of children the chance of a brighter future,” said Anthony Lake, UNICEF Executive Director.
In 2013, the IKEA Foundation worked with UNHCR and Refugee Housing on the development of a safer, more durable emergency shelter with innovations such as solar lighting for refugee families.
“The IKEA Foundation is UNHCR’s largest private-sector partner, and together we hope to be able to transform the lives of many refugees,” said António Guterres, United Nations High Commissioner for Refugees (UNHCR).
The 2013 Annual Review also reports that the Foundation:
- Donated 2 million euros to UNICEF, 1 million euros to Médecins Sans Frontières and 150,000 euros to Save the Children to bring lifesaving supplies to families caught up in Typhoon Haiyan (the Philippines).
- Donated 50,000 IKEA mattresses to UNHCR for Syrian refugee families.
- Raised over 10 million euros for UNICEF and Save the Children, thanks to dedicated IKEA co-workers and customers who supported the Soft Toys for Education campaign.
- Developed a partnership with Forest Trends that will help families from the Surui and Yawanawa tribes of Brazil develop sustainable ways to protect their rainforest homelands and improve their family incomes.
- Established a partnership with Care for Children, which works with governments in Asia to help them place orphans into local families.
- Expanded its partnership with Development Alternatives to teach women in India how to read, write and do basic math.
- Funded scholarships for nearly 2,000 women through a partnership with the Lila Poonawalla Foundation, which helps young women from poor families in India pursue higher education in engineering and other professional fields.
About IKEA Foundation
The IKEA Foundation aims to improve opportunities for children and youth in the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and sustainable family income. Currently-funded programmes benefit an estimated 100 million children by 2015. Learn more at www.ikeafoundation.org and www.facebook.com/IKEAfoundation
*Bloomberg exchange rate at 31 December 2013
The Shared Value Initiative, a global community shaping shared value research, partnerships, and application, will host the Shared Value Leadership Summit May 13-14 in New York. For leaders who see solving societal challenges as an opportunity for business growth and innovation, this annual gathering is an opportunity to connect with over 300 of the most advanced shared value practitioners in the world, including top names from Nestlé, Coca-Cola, Visa, and Edelman.
One of those leaders is Yoshinori Isozaki, the President and CEO of Kirin Company, who is at the forefront of the global shared value movement. Inspired by working with shared value pioneer Michael E. Porter, Isozaki started a division at Kirin dedicated to creating both economic and social value—before the concept had entered the Japanese business landscape. He believed that Kirin could reduce carbon emissions with more innovative packaging and support a healthy community by restoring agricultural and fishery industries near factories—all while still creating a profit. Today, Kirin has begun to realize a long-term business plan which incorporates shared value at its core.
Isozaki will provide a keynote address at the Shared Value Leadership Summit. He will be joined by notable speakers including Jin-Yong Cai, EVP and CEO of the International Finance Corporation, Tony O. Elumelu, the Chairman of Heirs Holdings of Nigeria, and Arif Naqvi, Founder and Group Chief Executive of the Abraaj Group, a global private equity firm investing heavily in emerging markets. Additional corporate and social sector leaders from Ben & Jerry’s, BlackRock, Walmart, PATH, SASB, TechnoServe, and other organizations will engage in sophisticated discussions on how to apply shared value effectively. And for the first time, investment and brand experts will explore strategies to generate investor buy-in for shared value, as well as the strategy’s connection with brand value.
For those professionals who see the opportunity to address social problems through their business model, please join the Initiative, Nestlé, 30 global funders, and over 300 peers this May in New York. Find the detailed agenda, full list of confirmed speakers, and registration link at sharedvalue.org.
Shared Value Leadership Summit: Investing in Prosperity
Tuesday, May 13-Wednesday, May 14
8:00 am–5:00 pm
Conrad New York, 102 North End Avenue, New York, New York
About the Shared Value Initiative:
The Shared Value Initiative is a global community of professionals who see market opportunities at the intersection of business goals and societal challenges. Operated by FSG with support from a network of funders, the Initiative shapes shared value research, models, partnerships, and training for shared value implementation by connecting global thinkers and practitioners in search of the most effective ways to apply this approach. Learn more and join the community at sharedvalue.org. Follow us @SVInitiative.
Keep America Beautiful today recognized Foothill Elementary School in Pittsburg, Calif., in an all-school awards ceremony celebrating its championship in Recycle-Bowl, a nationwide recycling competition for elementary-, middle- and high-school students.
The Recycle-Bowl® competition, sponsored by Nestlé® Pure Life® Purified Water, reached nearly 700,000 students across America with schools in all 50 states and the District of Columbia competing. Collecting 157 pounds of material per child for recycling, Foothill Elementary School students recycled the most among more than 1,500 school competitors.
Keep America Beautiful President and CEO Jennifer Jehn today presented a $2,500 check to Foothill Principal Enrique Pin. In addition, the school will receive a $1,500 credit to purchase recycling bins from Busch Systems and a park bench made from recycled plastic from Trex.
“Inspiring young people to recycle at school reinforces the importance of recycling everywhere, whether at school, at home or on the go,” said Jennifer Jehn, president and CEO of Keep America Beautiful. “Recycle-Bowl makes recycling fun for students and reinforces the importance of recycling for the next generation of environmental stewards. We’re pleased that so many schools use the competition to improve existing recycling programs or develop new ones to compete in Recycle-Bowl.”
From Oct. 15 through Nov. 15, 2013, participating schools recycled as much as possible. The total amount of recyclables recovered during the 2013 competition added up to 6.4 million pounds, which in turn prevented the release of nearly 8,913 metric tons of carbon equivalent (MTCE). In real-world terms, this reduction in greenhouse gases is equivalent to permanently removing 473 passenger cars from the road.
“It is an honor to be named national Recycle-Bowl champion by Keep America Beautiful, and a privilege to celebrate the great effort and dedication by Foothill Elementary students, teachers and custodial staff,” said Foothill Elementary School Principal Enrique Pin. “We will continue to make recycling part of our educational program and look forward to competing in Recycle-Bowl again next year.”
This is the third year that Nestlé® Pure Life® has been the lead sponsor of Recycle-Bowl. “It is so rewarding to see the positive impact that Foothill Elementary School students have on recycling in their community and the pride they have in winning Recycle-Bowl,” said Heidi Paul, executive vice president, corporate affairs, Nestlé Waters North America, which is the producer of Nestlé Pure Life Purified Water.
A full list of statewide winners and updates for next year’s competition can be found at Recycle-Bowl.org.
Keep America Beautiful’s Recycle-Bowl is made possible through the national sponsorship of Nestlé® Pure Life® Purified Water. Award partners include American Forest and Paper Association, Busch Systems, Carton Council, Resolute Forest Products and Trex.
About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a powerful national network of community-based affiliates and participating organizations, we work with millions of volunteers who take action in their communities. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. For more information, visit kab.org, follow @kabtweet on Twitter and like us on facebook.com/keepamericabeautiful.
About Nestlé Waters North America
As the third largest beverage company by volume in the U.S., Nestle Waters North America provides people with an unrivaled portfolio of healthy beverages. Among them are natural spring water brands such as Poland Spring ®, Deer Park® and Arrowhead®. Its national purified water brand is Nestlé® Pure Life®. International brands include Perrier® and S.Pellegrino®. The company’s line of ready-to-drink teas now includes Nestea®, Sweet Leaf® and Tradewinds®. Based in Stamford, Connecticut with 7,500 employees nationwide, Nestle Waters strives to reduce its environmental footprint, improve recycling rates in North America, and create shared value in those communities where it has operations.
On March 3, 2014, Ideagen − a cross sector, collective impact network where the world’s leading organizations convene to innovate and collaborate hosted a summit focused on ‘Empowering Women’, with a focus dedicated to the advancement of women via collective impact.
The Ideagen Empowering Women Summit was held at the Harvard Club of New York on March 3, 2014. European Union Ambassador Ioannis Vrailas, Deputy Head of Delegation to the United Nations in New York, gave the keynote address, highlighting issues of women in education, leadership, workforce, philanthropy and other areas. Additional Ideagen topics included ‘Increasing Post-Secondary Educational Attainment via Collective Impact’ presented by Lumina Foundation and ‘The Business Case for Racial Equity’ presented by the W.K. Kellogg Foundation.
Kyle Zimmer, the president and CEO of First Book, was awarded the Lifetime Collective Impact Award for her dedication to child literacy and collective impact.
“The Ideagen Summit underscored the importance of intentional actions and the value of partnerships and collaborations for improving the conditions for women worldwide,” said Kyle Zimmer, President and CEO of First Book. “It was inspiring to connect with leaders from across sectors who are committed to empowering women. And First Book was honored to be recognized with the Ideagen Lifetime Collective Impact award. We are committed to bringing a world of knowledge to all children growing up in poverty around the world.”
Several member organizations were recognized with awards at the Ideagen summit including, The Ideagen U.S. Collective Impact Award to America’s Charities, and the Founding Member & Collective Impact Award to the following organizations: American Fuel and Petrochemical Manufacturers’, American Red Cross, EdVenture Partners, U.S. Chamber of Commerce Foundation, W.K. Kellogg Foundation, and the YWCA.
“Our mission is to change the world via zero degree cross-sector collaboration,” said George Sifakis, Ideagen Founder and CEO of Axela. “When organizations and leaders from across sectors commit to solving a specific problem through a collective approach, they can make a collective impact that far exceeds the potential of their individual agendas.”
“We call it zero degree cross-sector collaboration, a necessity for collective impact.” said Adriana Sifakis, Author and Co-Founder of Ideagen.
One Ideagen member summed it up by stating, “Ideagen is like the best of Davos”.
Ideagen is a social good organization serving as the backbone support platform to create and manage collective impact. Our mission is to foster an environment for the world’s leading organizations to collectively innovate and collaborate.
Ideagen membership is by invitation-only with quarterly summits to address large-scale change to meet the unprecedented social, resource, business, political and organizational challenges of today. For more information, visit our website at www.Idea-gen.com or follow our most recent news on Twitter.
Reinventing Older Communities: Bridging Growth and Opportunity is a national community development conference hosted by the Federal Reserve Bank of Philadelphia that will be held Monday, May 12, to Wednesday, May 14, 2014, at the Loews Philadelphia Hotel.
The sixth biennial conference will examine how communities can promote economic growth in ways that benefit all residents. Hundreds of researchers, business and nonprofit leaders, community development practitioners, funders, and state and local government representatives are expected to attend the conference.
“We’re learning that the strongest communities and regions are those that create opportunities for all residents,” said Theresa Y. Singleton, vice president and Community Affairs officer at the Philadelphia Fed. “This year’s Reinventing Older Communities conference will explore how communities can pursue growth and development in ways that enhance the lives of people across socioeconomic levels.”
Speakers at the conference will include Raj Chetty, William Henry Bloomberg Professor of Economics, Harvard University; Angela Glover Blackwell, founder and CEO of PolicyLink; Manuel Pastor, Director of the Program for Environmental and Regional Equity, University of Southern California; and more.
Topics will include:
- How entrepreneurs are reinventing cities
- Changing demographics and the impact on America’s urban renewal
- Connecting hard-to-serve populations and jobs
- Exporting cities in the global economy
- Sustainable and green practices that benefit low-income communities
- Innovative plans that prepare communities for natural disasters …and much more.
Communities flourish when businesses, nonprofits, and governments meet and exchange ideas. Register today to be a part of this conversation.
Motivated by mounting scientific evidence that human activity is a leading cause of climate change, major institutional investors are pushing for stronger actions from companies in climate-related shareholder resolutions in the 2014 proxy season.
Led by Walden Asset Management, the New York State Comptroller’s Office, the California State Teachers’ Retirement System, Calvert Investments, the Connecticut Treasurer’s Office, Trillium Asset Management, Mercy Investments and Green Century Capital Management, 35 institutional investors have filed 142 resolutions in a coordinated effort to spur action by 118 companies – including Chevron, ConocoPhillips, Kinder Morgan, Lowes and several electric utilities – on a wide range of climate-related issues such as greenhouse gas (GHG) emissions, energy efficiency and sustainable palm oil.
“The combined package of 2014 resolutions demonstrates a common urgency that investors and companies alike need to ‘raise the bar’ and expand our actions to address climate change,” said Timothy Smith, Senior Vice President and Director of Environmental Social and Governance Shareholder Engagement at Boston-based Walden Asset Management. “The range of resolutions shows how investors are broadening their outreach to more companies and deepening their message to other companies on difficult climate issues such as lobbying on climate by fossil fuel companies.”
This year’s record number of climate-related resolutions demonstrates that investors are paying more attention than ever to risks and opportunities that climate change and environmental issues pose to companies in their portfolios. The investors – many of which are members of the Investor Network on Climate Risk, coordinated by the sustainability advocacy group Ceres, and members of the Interfaith Center on Corporate Responsibility (ICCR) – request specific actions from companies such as adopting and achieving company-wide goals for reducing GHG emissions from operations.
“Investors are not standing still as the climate crisis worsens. These wide-ranging resolutions reflect a deepening concern that stronger actions from companies are needed,” said Mindy Lubber, president of Ceres and director of the Investor Network on Climate Risk, which helped coordinate the filing of the resolutions.
Investors filed 23 resolutions asking companies, including Exxon Mobil and Dish Network, to set GHG reduction targets and increase transparency on how they are managing climate risks. They also filed resolutions with companies including Kraft Foods and PepsiCo requesting assessments of the company’s supply chain impact on deforestation and plans to mitigate these risks.
Recent analysis shows that many U.S. businesses, including numerous Standard & Poor's 500 index firms, have reported a higher rate of return on investments in carbon-reduction technologies than on overall corporate capital investments. In response to resolutions by Trillium Asset Management, Church & Dwight has agreed to set GHG emissions reduction goals and increase disclosure of the companies’ approaches to managing climate risk. Advance Auto Parts, Denbury Resources, Cabot Oil and Gas, and Lincoln Electric Holdings agreed to increase public disclosure to investors of how they are managing climate risk following engagements with Walden Asset Management. Meanwhile, a shareholder resolution filed by Mercy Investments at BorgWarner prompted an enterprise-wide commitment to assess not only GHG emissions, but also other waste streams from manufacturing, such as water waste. After dialogue with Calvert and Mercy Investments, PACCAR – one of the world’s largest manufacturers of medium and heavy-duty trucks – agreed to improve its reporting on climate change and the steps the company is taking to minimize its impacts.
The impact of these resolutions is already becoming clear on other issues as well. Last month, in response to a shareholder proposal filed by Green Century Capital Management, Kellogg Co. announced an industry-leading commitment to purchase only deforestation-free palm oil. Palm oil, which is a $50 billion-a-year commodity used in about half of all packaged goods, is a key driver of deforestation that accounts for more than 15 percent of worldwide carbon emissions. At least 30,000 square miles of tropical forest – an area bigger than Massachusetts, Vermont and New Hampshire combined – has been cleared to accommodate palm oil plantations in the past two decades. Green Century also coordinated 40 investors representing $270 billion AUM to successfully lobby the world’s largest palm oil trader, Wilmar, to adopt a zero deforestation policy- a move estimated to save the 1.5 gigatons of CO2 by 2020, the equivalent of annual CO2 emissions from all of Central and South America. Investors have filed with a number of other companies calling for sustainable sourcing of palm oil, including Panera Bread and Safeway. As one of the world’s largest food processing companies, Kellogg’s commitment is a critical development.
"Kellogg's commitment to only purchase palm oil from responsible sources positions it as company working to curb climate change instead of one accelerating it,” said Leslie Samuelrich, President of Green Century Capital Management. “We hope that Kellogg's commitment encourages other companies to listen to shareholder concerns and develop sustainable palm oil supply chains that protect rainforests, which act as the ‘lungs’ of our earth to reduce carbon pollution.”
Kellogg’s commitment is just the latest example of shareholder impact. In 2013, Ceres worked with INCR member Mercy Investments to file a resolution with Continental Resources, the largest company operating in North Dakota’s Bakken region, to save energy and curb carbon pollution by reducing flaring. Three months later, the company set an aggressive goal to reduce flaring, setting an important precedent for shale energy production across the U.S. On January 29, 2014, the entire industry in North Dakota pledged to significantly reduce flaring while advocating for stricter regulations moving forward.
Topics covered by the 2014 resolutions include:
- comprehensive sustainability reporting
- greenhouse gas reduction goals
- methane emissions
- carbon asset risk
- energy efficiency
- deforestation and sustainable agriculture
- spending on political lobbying related to climate and energy
- greenhouse gas emissions financed by banks
- plans to source renewable energy
- and adding a board member with environmental expertise
For more information and to view these shareholder resolutions, visit www.ceres.org/investor-network/resolutions.
Ceres is a nonprofit organization mobilizing business and investor leadership on climate change, water scarcity and other sustainability challenges. Ceres directs the Investor Network on Climate Risk (INCR), a network of over 100 institutional investors with collective assets totaling more than $11 trillion. Ceres also directs Business for Innovative Climate & Energy Policy (BICEP), an advocacy coalition of nearly 30 businesses committed to working with policy makers to pass meaningful energy and climate legislation. For more information, visit www.ceres.org or follow on Twitter @CeresNews.
The Western Union Foundation Celebrates International Women's Day with US$125,000 Grant to Mercy Corps
In recognition of International Women’s Day, the Western Union Foundation today announced a grant of USD$125,000 to Mercy Corps.
The grant from the Western Union Foundation will support the work of Mercy Corps, in collaboration with the China Foundation for Poverty Alleviation (CFPA), to provide female workers in China with professional development and leadership skills training, which sets the foundation for better life skills, such as budgeting and navigating workplace issues.
The grant is part of the Western Union Foundation’s signature program, Education for Better. Education for Better is a multi-year commitment from the Western Union Foundation to help meet global education goals by supporting secondary, vocational and life skills training programs that enable financial opportunity for individuals, their families, and their communities.
“Education for Better provides assistance for education programs in key markets, and leverages the strength of The Western Union Company’s global network to achieve a tangible social impact on the communities and customers we serve,” said Patrick Gaston, president of the Western Union Foundation. “On International Women’s Day, we are pleased to support the work of Mercy Corps and the China Foundation for Poverty Alleviation, as they help inspire the next generation of women in China to achieve their life goals and increase their economic potential.”
Founded in 1979, Mercy Corps is a leading global humanitarian agency saving and improving lives in the world’s toughest places. With a network of experienced professionals in more than 40 countries, Mercy Corps partners with local communities to put bold ideas into action to help people recover, overcome hardship and build better lives.
Established in 1989, the China Foundation for Poverty Alleviation supports communities and individuals living in poverty with programs designed to help improve productivity, increase healthcare and other living standards, and facilitate sustainable social development. Since its founding, the CFPA has raised nearly 900 million Yuan for more than 200 poverty reduction projects, directly helping more than two million poor people across China.
In 2013, the Western Union Foundation committed more than $6.8 million to more than 95 NGOs in 31 countries, facilitating education, professional development and disaster relief programs for individuals, families and communities in need.
Additional information, including the mission and purpose of the Western Union Foundation, can be found at www.westernunionfoundation.org.
About The Western Union Foundation
The Western Union Foundation is dedicated to creating a better world, where the ability to realize dreams through economic opportunity is not just a privilege for the few but a right for all. Through its signature program, Education for Better, and with the support of The Western Union Company, its employees, Agents, and business partners, The Western Union Foundation works to realize this vision by supporting education and disaster relief efforts as pathways toward a better future. Our combined social ventures efforts make life better for individuals, families and communities around the world. Since its inception, The Western Union Foundation has committed more than $93.9 million in grants and other giving to more than 2,708 nongovernmental organizations in more than 133 countries and territories. The Western Union Foundation, is a separate §501(c)(3) recognized United States charity. To learn more, visit www.westernunionfoundation.org.