Canadian consumers are open to contributing to good causes through the companies they do business with. These are the results of a recent survey conducted by Ipsos Reid and released at the inaugural Companies and Causes Canada conference in Toronto today.
Giving at the cash register and a donation-embedded purchase are the top two ways Canadian consumers would consider joining companies in their good works, each cited almost six in ten of respondents in the survey, a collaboration between the Cause Marketing Forum and Ipsos Reid.
“Canadians do see companies supporting important causes, for example mental health, the environment and poverty, and they believe that these organizations should be doing this type of work,” said Barbara Brooks, Vice President of Ipsos Reid and the report’s author. “But the more concrete and the more local the mechanism, the better”.
For example, when asked how a $2.50 donation to fight hunger should be directed:
- 36% said it should be used to provide 22 meals via a food bank
- 23% said it should be given to a food bank in their province
- 23% wanted to choose the charity
- Only 3% wanted the money to go to a national anti-hunger organization
- 15% had no preference
Eight Canadians in ten reported that, price and quality being comparable, they would be likely to switch brands to one affiliated with a good cause.
“To influence such behavior, companies must make people aware of their pro-social efforts”, said David Hessekiel, President of Cause Marketing Forum, organizer of the Companies & Causes Canada conference and creator of www.companiesandcausescanada.com, an online resource for Canadian business and nonprofit executives. When asked how they’d like companies to communicate with them about their cause-related activities, consumers show a preference for in store channels - packaging and at the shelf – where they are often making the brand choice decision. A number of companies are lauded for supporting good causes, according to the results of the survey. Tim Horton’s and Canadian Tire are the most top of mind among Canadian consumers. The financial sector was the industry consumers most associated with supporting causes today while the alcohol and pharmaceutical sectors are thought to be the least involved. The study suggests that there is little downside for those causes affiliated with companies through cause marketing. Nearly eight consumers in ten say that they rarely or never ‘reduce the amount I personally give to a cause after seeing a company supporting it.’ To learn more about the results of this study, contact: Barbara Brooks, Vice President, Ipsos Reid Barbara.Brooks@ipsos.com 416 324-2003
(Marketwired) - Wyndham Worldwide (NYSE: WYN), one of the world's largest hospitality companies, has been recognized with the DiversityInc 2014 Supplier Diversity award. The Company was honored by DiversityInc for having a highly developed supplier diversity program, including strong efforts to engage suppliers owned by veterans, Latinos, African-Americans, women, the LGBT community, people with disabilities, and other businesses owned by traditionally underrepresented groups.
"Maintaining a diverse supply chain provides Wyndham Worldwide with a rich foundation of perspectives and opportunities that benefit our company and the experience we provide our customers," said Stephen P. Holmes, chairman and chief executive officer, Wyndham Worldwide. "We have always understood the value and importance of diversity across our company as a driver of growth, especially as we continue to expand in global markets."
The Company's strong tier-1 and tier-2 programs, as well as extensive training and mentoring for diverse suppliers, helps ensure that supplier diversity is thoroughly integrated into its overall business strategy.
"Every day we see the immense value and benefit that diversity brings through varied cultures, experiences and perspectives," said Jose Nido, vice president of Global Supplier Diversity, Wyndham Worldwide. "Cultivating and expanding diversity throughout the company, including our supply partners, is part of our core values."
Earlier this year, the Company's supplier diversity program was ranked second on the DiversityInc Top 10 Companies for Supplier Diversity specialty list. With a focus on both U.S. domestic and global growth, the Company's program surpassed its 2013 goals in strengthening the diversity of its global supply chain, and increased its 2013 spend with diverse suppliers to 15.7 percent.
"Increasing diversity throughout our entire company, including our supply partners, is the right thing for us as a global corporate citizen, but also the right thing for our business," said Paul Davis, senior vice president, Strategic Sourcing at Wyndham Worldwide. "By supporting a rich diversity in our suppliers, we see great benefits in the expanded variety of experience, knowledge, and ideas that allow us to best meet our needs as we grow across six continents."
Recognized as an industry leader, Wyndham Worldwide's supplier diversity initiative has been included among DiversityInc's 2012, 2013 and 2014 Top 10 Companies for Supplier Diversity, Supplier Diversity Advocate of the Year by the National Gay & Lesbian Chamber of Commerce (NGLCC), Hispanic Network magazine's "Best of the Best" Top 50 Supplier Diversity Programs for Hispanics, Morris County (New Jersey) Hispanic-American Chamber of Commerce's Corporation of the Year, and U.S. Veteran's Magazine's Best of the Best Award for Supplier Diversity.
In addition, Wyndham Worldwide has been recognized among the DiversityInc Top 50 Companies for Diversity, is one of LATINA Style's Top 50 Company for Latinas, and has been recognized by the Human Rights Campaign as one of the "Best Places to Work for Lesbian, Gay, Bisexual and Transgender (LGBT) Equality." The Company also maintains strong partnerships with organizations such as the National Minority Supplier Development Council, U.S. Hispanic Chamber of Commerce, National Hispanic Business Group, Minority Supplier Development UK and China, WEConnect International, Women's Business Enterprise National Council, and U.S. Pan Asian American Chamber of Commerce, as well as the National Diversity Council, Hispanic Association on Corporate Responsibility, National Society of Hispanic MBAs and National Association of Black, Hispanic, Asian and Women MBAs. Diversity & Inclusion is also one of the core focus areas of the Wyndham Worldwide Corporate Social Responsibility program.
About Wyndham Worldwide
One of the world's largest hospitality companies, Wyndham Worldwide (NYSE: WYN) provides a wide range of hospitality services and products through its global portfolio of world-renowned brands. The world's largest hotel company based on the number of properties, Wyndham Hotel Group is home to many of the world's best-known hotel brands, with approximately 7,600 franchised hotels and over 655,000 hotel rooms worldwide. Wyndham Exchange & Rentals is the worldwide leader in vacation exchange and the world's largest professionally managed vacation rentals business, providing more than 5 million leisure-bound families annually with access to over 107,000 vacation properties in over 100 countries through its prominent exchange and vacation rental brands. The industry and timeshare ownership market leader, Wyndham Vacation Ownership develops, markets, and sellsvacation ownership interests and provides consumer financing to owners through its network of over 200 vacation ownership resorts serving approximately 907,000 owners throughout the United States, Canada, Mexico, the Caribbean, and the South Pacific. Based in Parsippany, NJ, Wyndham Worldwide employs approximately 32,800 associates globally.
For more information, please visit www.wyndhamworldwide.com. About DiversityInc DiversityInc's mission is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001; at the same time many corporations were beginning to understand the business value of diversity-management initiatives. The 2014 Top 50 Companies for Diversity results were announced on April 22nd and are featured at http://www.diversityinc.com/top50 and in DiversityInc magazine. For more information, log on to www.diversityinc.com, https://www.facebook.com/DiversityInc, https://twitter.com/DiversityInc, or http://www.linkedin.com/company/26561.
Even in a world of instant gratification, adults across the globe are working toward long-term positive social change. According to Walden University’s 2014 Social Change Impact Report, more people believe it is important to contribute to long-term changes than say it is important to contribute to immediate changes. They are also more likely to say their efforts today contribute to positive social change in the future compared with immediate changes. However, while 77% of social change agents, on average, believe they are confident their level of involvement is making a difference, adults are less likely to believe they are impacting systemic change, such as changing social structures and systems that often impact long-term change. Commissioned by Walden and conducted online by Harris Poll June 1–17 2014, the fourth annual survey about the state of social change around the world includes the perspectives of more than 9,000 adults in Brazil, Canada, China, Germany, India, Jordan, Mexico and the United States. This year’s report builds on the findings from the 2011–2013 reports and was designed to examine people’s perceptions of the impact of their engagement in positive social change. “The 2014 Social Change Impact Report provides insight as to where social change agents believe they are having the most impact and how that varies with different levels of engagement in positive social change,” said Dr. Cynthia Baum, president of Walden University. “This year’s findings tell us that engagement in social change is highly valued, but that the majority of us feel that we—and others—could be doing more to create an enduring impact.” The State of Social Change Today Overall, a majority of adults (79%, on average) agree they can make the world a better place by their actions, and half of adults feel they are having a major or moderate impact on improving the lives of individuals in their community (53%, on average) and on creating a better world for everyone to live in (49%, on average). People also report they are influencing the actions and attitudes of others to improve people’s lives. Half of adults feel they are having a major or moderate impact on changing behaviors of others (53%, on average) and changing attitudes and beliefs of others (52%, on average). However, people believe they are having less of an impact on systemic changes, where only 40%, on average, feel they are having a major or moderate impact on changing social structures and systems. Adults in Brazil (70%), India (63%) and Mexico (63%) are most likely to feel this way. Social Change Agents Focus on the Long Term An average of 73% of adults who have ever engaged in positive social change say it is extremely or very important that a person’s involvement with positive social change today contributes to long-term changes that will improve people’s lives in the future. In contrast, an average of 61% of adults say it is extremely or very important to contribute to immediate changes that improve people’s lives now. Adults also believe it’s more likely their involvement today contributes to long-term change. Six in 10 adults who have ever engaged in positive social change (58%, on average) say it is extremely or very likely that their involvement with positive social change today contributes to long-term changes that will improve people’s lives in the future compared with slightly less than half (46%, on average) who say their involvement today contributes to immediate changes that improve people’s lives now. People Feel There Is More Work to be Done Even though levels of engagement in social change remain steady overall and confidence levels are high, people around the world feel they could be doing more.
- More than three-quarters of social change agents (77%, on average) say they are confident their involvement is making a difference. Adults in Brazil (85%), India (85%) and China (84%) are the most likely to agree.
- Only 27% of adults overall are extremely or very satisfied with how much the lives of individuals are improving, and a similar number (24%, on average) are not at all satisfied.
- Adults in Brazil and India are the most likely to be extremely or very satisfied with the frequency they are engaged (51% and 47%, respectively) and with how much they are helping (53% and 51%, respectively).
- Adults in Jordan, Canada and Germany are the least likely to be satisfied with the frequency they are engaged (25%, 27% and 29%, respectively) and with how much they are helping improve the lives of individuals and communities (24%, 25% and 26%, respectively).
- One-quarter of adults (25%, on average) say they are extremely or very satisfied with how much people in their country are involved in positive social change activities.
- Fewer than four in 10 adults (36%, on average) say they are extremely or very satisfied with the availability of opportunities to be involved.
- Satisfaction with their fellow countrymen’s involvement in positive social change activities (40%) and the availability of opportunities is highest in India (50%).
- Adults in Brazil (90%), India (87%) and Mexico (87%) are most likely to have engaged during that time while those in Germany (68%) are least likely to have done so.
- While nearly three in 10 adults (28%, on average) do something at least once a month, adults most likely to engage monthly live in Brazil (39%), Mexico (34%) and Jordan (33%) whereas adults living in China (17%) and Germany (21%) are least likely to engage this frequently.
WHO: Roslyn S. Jaffe and Ascena Cares / Ascena Retail Group, Inc.
WHAT: Roslyn S. Jaffe Awards luncheon event honoring three “everyday heroes” who are making the world a better place for women and/or children in the areas of education, health, social reform, and self-esteem. This new annual awards program honors the lifelong contributions of Roslyn S. Jaffe, who co-founded the first dressbarn store in 1962. For more information visit JaffeAward.com. $100,000 Grant Recipient: Aza Nedhari, Executive Director and Co-Founder, Mamatoto Village– Washington, D.C. $25,000 Grant Recipient: Evainna Ross, Executive Director, The Sparrow’s Nest, Inc. (The Chosen 50) – Greensboro, NC $25,000 Grant Recipient: Joy Bergfalk, Founder The Coffee Connection / Project Empower – Rochester, NY WHERE: The Roosevelt Hotel (Grand Ballroom), 45 East 45th Street, NY WHEN: October 23, 2014 12p.m.-2p.m. CONTACT: Belinda Arnold, firstname.lastname@example.org, 917.847.2540 About Roslyn S. JaffeRoslyn S. Jaffe co-founded the first dressbarn store in 1962; currently she is Director Emeritus for Ascena Retail Group, Inc. She is a true trailblazer, entrepreneur and long-time passionate advocate for women and children. About Ascena CaresAscena is passionate about making a meaningful difference in the lives of others. Ascena brands focus their charitable giving to the long-standing mission of supporting women and children empowerment issues. And, through Ascena Cares, several funds were established to provide support directly to employees, their families and their communities. For more information visit www.ascenacares.com. About Ascena Retail Group, Inc.Ascena Retail Group, Inc. (NASDAQ: ASNA) is a leading specialty retailer offering clothing, shoes, and accessories for missy and plus-size women under the Lane Bryant, Cacique, maurices, dressbarn, and Catherines brands; and for tween girls and boys, under the Justice and Brothers brands. Ascena Retail Group, Inc. operates through its subsidiaries approximately 4,000 stores throughout the United States, Puerto Rico and Canada. For more information about Ascena Retail Group, Inc. and its brands, visit www.ascenaretail.com.
Rethinking Prosperity: Does our “Success Narrative” put us on a collision course with an uncertain future?
Sustainability is about meeting the needs of today without compromising the needs of future generations. An economic system that shrinks the middle class and leaves more and more people behind is just as real a threat to our collective future as are climate change, resource scarcity and bio-diversity loss. On Nov. 12th we’re going to take a closer look at the system that has done so much good in the past BUT that now is leading us on a collision course with a very uncertain future. How can we “Rethink Prosperity” so that our future is prosperous for all of us.
Chrystia Freeland, author of “Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else” and the Federal Member of Parliament (MP) for Toronto Centre
Doug Miller, Chairman of GlobeScan
Blair Feltmate, Associate Professor, Program Director Sustainability Practice at University of Waterloo; Chair Climate Change Adaptation Project Canada
more coming soon…
DATE: Wednesday, November 12, 2014
TIME: 4:30-7:30 EST (snacks & networking from 6:45-7:30)
LOCATION: University of Toronto, Banting Institute, 100 College St., Rm 131
TWITTERCHAT: #tssschat from 5:15 – 6:00 PM EST
The North Face and U.S. Department of the Interior Join Forces to Promote & Protect America's Public Lands
The North Face President Todd Spaletto and U.S. Department of the Interior Secretary Sally Jewell today announced a partnership to protect, preserve and celebrate public lands in support of the 21st Century Conservation Service Corps (21CSC) The North Face is making a donation of $250,000 to the 21CSC and also today launched a new commercial campaign as a key component of the initiative, featuring a new recording of Woody Guthrie’s iconic anthem “This Land is Your Land” by two-time Grammy nominee My Morning Jacket (www.itunes.com/thenorthface). The song is available on iTunes, with more than half of each download going to 21CSC as My Morning Jacket will donate their portion of the proceeds to the initiative. Monies raised will create jobs for youth and returning veterans through 21CSC projects on public lands across the nation – from Golden Gate National Recreation Area to Everglades National Park. “This partnership with The North Face and My Morning Jacket is really about inspiring and preparing the next generation of conservation leaders and outdoor stewards,” said Secretary Jewell. “The funding will help put young people and veterans to work restoring and protecting our nation’s land, water and wildlife – whether that’s building trails in national parks or removing invasive species in national wildlife refuges. The 21CSC not only helps meet critical needs on our nation’s public lands, but also provides valuable job training and a connection to the great outdoors that will last these young people a lifetime.” The commercial features cinematic footage of The North Face global athlete team members and enthusiasts doing what they love – skiing, running, climbing and hiking. The spot will launch on YouTube beginning October 27 and debut on national TV on November 9 (NBC Sunday Night Football) running through the end of December on NBC, ESPN, USA Network, Comedy Central and more. The campaign also will be supported by advertising across digital and social channels such as Hulu, YouTube, ESPN, VICE and Facebook, starting on November 10. “The North Face exists to inspire people to explore,” said Spaletto. “If you can inspire people to love the outdoors, they will grow to care about their natural world, protecting and conserving the places that many of us know as our playgrounds. We are extremely proud to raise awareness, support the 21CSC and motivate people to reimagine exploration in their own lives.” Jim James, lead vocalist/guitarist for My Morning Jacket, said, “It is a privilege and an honor to cover Woody's eternal classic ‘This Land Is Your Land.’ I was moved to tears last summer as I stood at the Guthrie Archives in Tulsa listening to him sing this song and singing along, while looking at his original hand-written copy of the lyrics, words that ring with such vital truth and speak so deeply to the soul of everyone who hears them. We are so thrilled to sing these lyrics once again, and have it benefit an initiative we care so deeply about – protecting and preserving our country's vital resources.” The three-month brand campaign also features a partnership with Outside magazine. The North Face and Outside created a list of 50 amazing places to explore across the U.S., and explorers will be encouraged to take a photo of themselves recreating at these and other iconic outdoor destinations and share on social channels using #seeforyourself. More information and a list of the 50 locations can be found at www.thenorthface.com/seeforyourself. Additionally and as part of the campaign, the company has outfitted a custom trailer to visit retail locations across the country providing consumers The North Face experience and a chance to win gear and offering other discounts on merchandise. Further, throughout the week of October 27, The North Face “#SeeForYourself” Taxi will roam the streets of New York with the offer of adventure to those brave and spontaneous enough to accept it right then and there. Once unsuspecting riders have hailed the taxi, they will be greeted by a message asking them to put down their phones, put aside the meetings they have scheduled that day and let their curiosity wander. If they decide they are up for an adventure, they will be whisked away to one of three secret locations just outside the city where The North Face athletes will be waiting to lead day excursions in some of New York State’s wildest places. About The North Face The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com. Press Contacts Pamela Bennett Ajello The North Face (510) 748-2742 o. (510) 501-5768 c. email@example.com Lindsey Simbeye United Entertainment Group, for The North Face C: (970) 819-1044 firstname.lastname@example.org About the 21st Century Conservation Service Corps (21CSC) Inspired by FDR’s Civilian Conservation Corps of the 1930’s, the 21st Century Conservation Service Corps (21CSC) is a national collaborative effort to put America’s youth and returning veterans to work protecting, restoring and enhancing America’s public lands. The 21CSC builds on existing partnerships with youth conservation corps across the country to help young people – including diverse low-income, underserved and at-risk youth, as well as returning veterans – gain valuable training and work experience while accomplishing needed conservation and restoration work on public lands, waterways and cultural heritage sites. The 21CSC is a central component of the Department of the Interior’s ambitious youth initiative to inspire millions of young people to play, learn, serve and work in the great outdoors. Press Contact Jessica Kershaw Department of the Interior Contact (202) 208-6416 email@example.com My Morning Jacket Press Contact Pam Leto Girlie Action Media (212) 989-2222 firstname.lastname@example.org
CPBO Honors American International Group, Inc. and the Iraqi Refugee Assistance Project for Innovative Collaboration
Corporate Pro Bono (CPBO) announced today that it has selected American International Group, Inc.’s (AIG) Global Legal, Compliance, Regulatory, and Government Affairs department (GLCR), and the Iraqi Refugee Assistance Project (IRAP) to receive the 2014 CPBO Pro Bono Partner Award for their pioneering, collaborative effort to serve the legal needs of refugees in the Middle East, whose lives are in imminent danger due to their work with the U.S. government. CPBO, the global partnership project of Pro Bono Institute (PBI) and the Association of Corporate Counsel (ACC), will present the award at the 2014 PBI Annual Dinner on November 6 in New York.
Since the start of the partnership between AIG and IRAP, 36 AIG attorneys and para-professionals in the U.S., working in teams of three and four with the assistance of colleagues in Germany and the United Arab Emirates, have provided more than 650 hours of legal assistance to Afghan nationals who have aided the U.S., often as interpreters, and who are now targets of anti-American violence. Members of the GLCR represent individual clients and assist in the process of gathering information and completing the forms and procedures necessary to navigate the complex bureaucratic system and successfully obtain Special Immigrant Visas (SIV) for at-risk individuals. In addition, AIG has assisted IRAP with the appeal of an SIV rejection, has donated funds for the effort, and offered its government relations expertise.
“Partnering with outside organizations to expand the legal services that can be delivered to those who need it most is a win-win for all entities involved, most importantly for the clients who in this case received help with matters of life and death,” PBI President and CEO Esther F. Lardent said. “Through this partnership, AIG and IRAP are giving many of their clients who are in dire circumstances a fresh start and security that they likely would not have received otherwise.”
The effectiveness of the partnership between AIG and IRAP has been proven repeatedly, from a client who successfully obtained a visa and began a new life in the U.S. to contributions to three major policy/legislative victories. The first victory in October 2013 was the extension of the Iraqi SIV program, followed by landmark legislation that made improvements to the SIV application process including giving SIV applicants access to counsel in overseas proceedings and the right to appeal SIV rejections, and finally the addition of 1,000 visas to the Afghan SIV program.
“When we started our pro bono program in 2012, we approached it with the goal of doing good work for those in need in a way that would have a meaningful impact in their lives as well as the lives of our attorneys and staff. Through our partnership with IRAP, we have been able to do that,” AIG Executive Vice President and General Counsel Thomas Russo said. “It has been a very rewarding experience, and we are truly honored to receive this award from CPBO.”
The CPBO Pro Bono Partner Award recognizes the unique role partnerships, between and among in-house legal departments, law firms, and public interest groups, play in increasing access to justice.
“The partnership between AIG and IRAP to serve refugees whose lives are in danger exemplifies what can be accomplished when organizations come together to make a meaningful impact in the lives of those who need help,” ACC President and CEO Veta T. Richardson said. “This type of collaboration, particularly with its life-saving results, serves as a shining example of the power of pro bono.”
For more information about this and PBI’s other awardee, please visit the 2014 PBI Annual Dinner webpage. About AIG American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange. Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGInsurance | LinkedIn: http://www.linkedin.com/company/aig| About IRAP The Iraqi Refugee Assistance Project (IRAP) organizes law students and lawyers to develop and enforce a system of legal and human rights for refugees through a combination of direct legal aid and systemic advocacy. IRAP has successfully resettled more than 2,000 refugees in life or death situations, including Iraqis and Afghans at risk for their work as interpreters with the U.S. military, children with medical emergencies, women who are survivors of domestic and sexual violence, and survivors of torture. IRAP is currently working on the cases of more than 350 families. About Corporate Pro Bono Corporate Pro Bono, the global partnership project of PBI and ACC, is designed to substantially increase the amount of pro bono work performed by in-house counsel and to enhance the pro bono culture of in-house legal departments through consultative services to the in-house community, targeted research and publications, online information and services, and outreach and educational programming. CPBO also works closely with ACC Chapters to focus their resources and agendas on pro bono service. For more information, visit www.cpbo.org. About Pro Bono Institute Established in 1996, Pro Bono Institute (PBI) is a nonprofit organization with a mandate to explore and identify new approaches to the poor and disadvantaged unable to secure legal assistance to address critical problems. In doing so, PBI identifies and develops innovative programs and undertakes rigorous evaluations to ensure that these new approaches are workable and effective. PBI administers a number of projects designed to enhance access to justice, including the Law Firm Pro Bono Project®, Corporate Pro Bono®, Second Acts®, Global Pro Bono, and Public Interest Pro Bono. For more information, visit www.probonoinst.org. About the Association of Corporate Counsel ACC is a global bar association that promotes the common professional and business interests of in-house counsel who work for corporations, associations, and other private-sector organizations through information, education, networking opportunities and advocacy initiatives. The association has more than 30,000 members in more than 75 countries, employed by over 10,000 organizations, ACC connects its members to the people and resources necessary for both personal and professional growth. By in-house counsel, for in-house counsel.® For more information, visit www.acc.com and follow ACC on Twitter http://twitter.com/ACCinhouse
VF Releases Sustainability & Responsibility Report, Highlights Progress in Scaling Sustainability Platform Across its Brands Globally
VF Corporation (NYSE: VFC), a leader in branded lifestyle apparel, footwear and accessories, today released its first comprehensive global Sustainability & Responsibility report. The report highlights achievements of VF and its brands – many of which are already known as sustainability leaders, including The North Face® and Timberland® – and details the company’s goals across its three sustainability pillars: products, planet, and people. “At VF, sustainability is a key business platform that contributes to our global growth and helps us manage our operations responsibly,” said Eric Wiseman, VF’s Chairman, President and CEO. “Our brands are working as ‘One VF’ to foster meaningful innovation around sustainability – from product design, to how we choose and manage our resources and materials, to the ways we support our associates and the communities in which we operate.” VF’s report marks the public debut of its innovative chemical management program, CHEM-IQSM. Developed in collaboration with third-party experts, including the Natural Resources Defense Council (NRDC), CHEM-IQSM provides a proactive, cost-effective and scalable method for identifying and eliminating potentially harmful chemicals before they enter the manufacturing process. VF will expand CHEM-IQSM globally in 2015. VF has also been instrumental in the development of the Higg Index, an indicator-based assessment tool that helps companies gauge the environmental sustainability performance of apparel and footwear products. Companies around the world now use the index to drive improvements in their facilities, brands and products. Other highlights in VF’s report include:
- Reducing energy use – VF is on track to meet its 2015 goal of reducing carbon emissions by 5 percent, and the company is now powering 31of its facilities in part with renewable energy.
- Developing sustainable products – VF’s brands produce more than 1,500 eco-friendly styles, which make up 10 percent of total product sales. Also, VF has committed to using sustainable cotton for 3 percent of its total annual cotton sourced by 2015.
- Supporting communities – In 2013, more than 14,000 VF associates volunteered their time, and VF brands donated more than $10 million to charitable causes world-wide.
Chief Sustainability Officers have Expanded from Tactical Executors to Strategic Lynchpins: New Report
Chief Sustainability Officers (CSOs) have expanded their responsibilities from internal program managers to strategic lynchpins who guide corporate strategy, identify product innovation opportunities, and orchestrate sustainability initiatives both inside and outside the company.
The conclusion is based on The Weinreb Group's follow-up report on Chief Sustainability Officers titled CSO Back Story II: The Evolution of the Chief Sustainability Officer. The report identifies 36 executives working for U.S. headquartered publicly-traded companies that hold the official title of “Chief Sustainability Officer”. On average, these CSOs have been at their company for 10 years when they are tapped for the role and 86% are tapped internally as opposed to being hired from outside the company. "Today, CSOs extend sustainability to all aspects of their businesses, especially where company-led innovation and feedback from external stakeholders leads to growth and value creation,” said Ellen Weinreb, President of the Weinreb Group. “Women also are leaping into the CSO ranks, making up 42% -- up 52% in just three years,” she added. THE REPORT CITES FIVE KEY SHIFTS EMERGING IN THE LAST THREE YEARS: 1. COLLECTIVE BENEFIT The role of the CSO has transitioned from a focus on the tactical implementation of environmental and social initiatives toward an emphasis on delivering benefit and value for stakeholders and shareholders simultaneously. Duke Energy CSO Shawn Heath said "A sustainability department has enabled the company to refine its focus on sustainability issues...all done in the spirit of finding ways to deliver enhanced stakeholder value." 2. INNOVATION Thinking beyond incremental improvements, CSOs are spearheading innovation in order to meet the need for sustainably designed products and processes that meet radically different criteria. Alcoa CSO Kevin McKnight said that establishing a CSO role "prompted people to think more broadly about everything that sustainability entails. Environmental impacts are still a significant piece, but we are also focused on product innovation." 3. STAKEHOLDER SIGNALING CSOs are actively engaged in signaling the company’s commitment to sustainability across multiple channels. Communication of the sustainability agenda to external stakeholders, such as customers and the media, as well as internal stakeholders, such as employees, is a critical responsibility of the CSO. "We know that those who know about our sustainability efforts are more likely to trust us and become loyal customers," said Bea Perez, CSO of The Coca-Cola Company. 4. ACCESS Regardless of its hierarchical position, the CSO role touches the business at all levels and works across organizational pillars. The CSO moves seamlessly from collaborating with employees across the business to influencing the company’s core vision and strategy The CSO title has opened doors: Karthrin Winkler, CSO at EMC, said it gave "access to execs and policies;” Jane Okun Bomba of IHS, Inc., benefits from "more board engagement;" PG&E's Ezra Garrett said that CSOs "can critically influence the development of the company's vision and goal;” while MGM's Cindy Ortega said she has a "seat at the table in developing company strategy." 5. A TEAM SPORT The success of the CSO hinges upon the careful orchestration and engagement of multiple teams throughout the organization. By embedding sustainability into all corners of the business, the CSO empowers business leaders to own the company’s sustainability achievements. Charlene Lake, CSO at AT&T, said: "No business is truly sustainable without the buy-in and hard work of leaders throughout the company. To credit any one title with the success would create a setback to our progress and cause." CSO Back Story II can be found at http://weinrebgroup.com/blog/cso2. This 2014 report updates a 2011 research report titled CSO Back Story: How Chief Sustainability Officers Reached the C-Suite. Both reports were conducted by the Weinreb Group, an executive search and consulting firm that specializes in the sustainability and corporate responsibility marketplace. ABOUT WEINREB GROUP Weinreb Group Sustainability Recruiting is an executive search firm placing professionals in sustainability positions. Recent clients include Walmart, Owens Corning, KKR, Patagonia and Edelman. Offices are located in Hong Kong and San Francisco. FOR MORE INFORMATION To set up interviews with the CSOs or Ellen Weinreb, or to learn more about the report, please call 678-882-9395 or email email@example.com
Sustainable Minds and TOTO Accelerate Impactful Innovation in Product Transparency Reporting to Drive Greener Purchase Decisions by Making Environmental Performance Information Understandable and Meaningful
(Greenbuild, Booth #616) - Sustainable Minds (SM), a cloud software and services company whose mission is to operationalize environmental performance in product development and manufacturing, continued to demonstrate market leadership by launching today ten new SM Transparency Reports™ from TOTO, the largest plumbing manufacturer in the world, for select high-efficiency commercial products, showcasing 15 products across four categories. TOTO's SM Transparency Reports, verified by NSF, can be viewed in the TOTO Showroom, in the SM Manufacturers Showroom. With the introduction of the SM Transparency Report Program, Sustainable Minds continues to realize the intent of the ISO 14025 standard for Type III environmental declarations (aka EPDs) and the U.S. Green Building Council’s LEED v4 (Leadership in Energy & Environmental Design), a green building certification program that recognizes best-in-class building strategies and practices: to encourage demand and supply of products with better environmental performance communicated with verified information that stimulates potential for market-driven continuous environmental improvement – and then to reward project teams for selecting products from those manufacturers. The SM Transparency Report Program represents a step change innovation in the ISO 14025 process. This new product category rule/environmental product declaration (PCR/EPD) process is designed to standardize, harmonize and make product transparency reporting understandable and meaningful. The SM Transparency Report Framework is a 2-part PCR process regionalized for North America and extensible globally. It provides a common basis for consistent, robust and quality-assured LCAs. It builds on PCR/EPD work being done in Europe and North America and particularly on EN15804, the European standard for construction products. Faster, scalable, cost-efficient and user-friendly, it delivers a Transparency Report, an EPD++ that informs greener product decisions and drives continuous environmental improvement. It is the first comprehensive program for product manufacturers to design and market greener products to create a continuous improvement loop. TOTO’s leadership in developing and demonstrating the SM Transparency Report Program is highly valuable to stakeholders in all industries. “TOTO products are known worldwide for their quality, innovation and for having first class performance that exceeds customerexpectations and enhances usability. Communicating our products’ performance with SM Transparency Reports goes beyond other types of EPDs that exist today. They bring together functional performance with scientific, yet understandable, environmental performance data. The SM Transparency Report Framework used to create the product category rule (PCR), the standard for how LCAs are done, is efficient and focused. It defines rules for product groups, i.e., products that compete for and deliver the same function or purpose. Product group definitions (PGDs) include the functional performance parameters that are codified in a commonly accepted national standard to drive the requirements for how the LCA for products in that group are done. Based on this common baseline, each manufacturer can then demonstrate business advantage andcompetitive differentiation,” said Fernando Fernandez, Director Codes and Standards, TOTO USA. The idea for this broad-based program is the result of two people with significant knowledge, experience and vision in very different arenas coming together: Joep Meijer, with world-class expertise in life cycle assessment, PCR/EPD development and international standards creation; and Terry Swack, environmental entrepreneur, industry pioneer and expert on brand experience and designing useful and usable web-based business systems. "The approach Sustainable Minds follows just makes the most sense. All learnings from the LCA and EPD community of manufacturers and LCA practitioners that benefit the overall system go into Part A, the main body of the PCR. It spells out the rules for all products. It provides the best guarantee for consistency, transparency, reliability and technical rigor for all EPDs. It is build on the experiences with the EN15804:2012+A1:2013 standard which is the most well defined core EPD framework in the world. The product specific rules, which tend to be both an important but also small part of the PCR, are covered in Part B, the product group definition. This split approach expedites the PCR development process tremendously. The combined innovation and rigor of this Part A and Part B is unparalleled in the Northern American market," explains Joep Meier,President, theRightenvironment and Sustainable Minds LCA Technical Expert. “With the demand for transparency growing, manufacturers will get started when they see the direct correlation to business value. We saw this as an opportunity that needed to move from the standards development space (only), into a market-driven solution space. We’re a small company taking on a huge systemic challenge, but we saw the opportunity and addressed it as a product development challenge, bringing the program to market iteratively using an agile process. As a customer centered design organization, engaging stakeholders and customers and integrating their requirements and feedback into the process has served to continuously improve the offering, and will continue to drive the programs evolution,” said Terry Swack, Founder & CEO, Sustainable Minds. “There are things people in the industry are attached to and would prefer to keep status quo, but the bottom line is that the SM Transparency Report Program is better for the customer, better for the marketplace, better for each industry, and hopefully for people and planet.” "Sustainable Minds is helping to address one of the construction industry's most significant challenges with product transparency – understanding what the LCA and material health information they’re being provided means, and then how to use it to make decisions. Prominent AEC firms are requesting EPDs and HPDs (Health Product Declarations) from manufacturers in order to be considered for product selection, but there’s an enormous amount of education that’s going to have to happen on both sides to understand what and how to report and how to use the information. Sustainable Minds is helping manufacturers provide concise and understandable information so designers have the ability to start making better informed specification choices now,” said Brad Blank, VP, GreenCE, Inc., the online resource for design professionals who want to learn about sustainable design, conservation and the LEED rating system. “We look forward to continuing to develop and scale the program through collaboration with certifiers, program operators, LCAproviders, industry organizations and of course, manufacturers and their customers,” said Terry. Note: High-resolution images of Sustainable Minds Transparency Reports for TOTO are available upon request. For more information contact: Terry Swack | 617.877.5146 firstname.lastname@example.org About Sustainable Minds®: Sustainable Minds cloud software and services help product manufacturers, across the value chain, design & market greener products. The company is dedicated to operationalizing environmental performance inmainstream product development and manufacturing in an understandable, empowering and credible way. Sustainable Minds Eco-concept & Life Cycle Assessment (LCA) software for greener product innovation is used by industry and education in more than 750 locations in 75 countries worldwide. Sustainable Minds’ easy-to-use, standardized solutions make it possible for manufacturers – large and small – to dynamically evaluate, compare and improve their products' environmental performance by integrating life cycle thinking and LCA into their product development processes. The brand and market footprint position the company to become the industry standard solution for designing and marketing greener products. Sustainable Minds has been recognized by Gartner® in its 2013 Cool Vendor Report as “innovative, impactful and intriguing.” To learn why, visit www.sustainableminds.com or call 617-401-2269. Follow Sustainable minds on Twitter @sustainablemnds